March Member Spotlight - Carol Westfall

 

Carol Westfall

The Flavor of Ohio

 


Q:
Tell us about your business and how long in business:
A:  The Flavor of Ohio is an artisan gourmet gift basket e-commerce store that specializes in ALL Ohio food products and merchandise that represents the great Buckeye state. We personalize gifts according to our clients and ship nationwide as well as hand deliver locally. Each Ohio product has our stamp of approval and is of the highest quality to ensure unique delectable snacks and well crafted merchandise. We make unforgettable memories by sending our gifts to businesses, organizations, colleagues, family and friends who are Ohio Proud. Our goal is to create that perfect unique gift that will bring a smile to their face. Food is universally loved and giving a Flavor of Ohio basket satisfies everyone.The Flavor of Ohio has been in business for 28yrs. I have had the privilege of owning it for 17 yrs.

Q: What inspired you to start your own business?
A:  I actually bought the business from Christine Sancin in 2000 (a past NAWBO member) and saw the love she felt for her business which she started in 1989. The entrepreneur bug struck and I was hooked when she announced that she was moving to Florida and wanted to sell. She was a long time friend who took the time to teach and guide me and give me the skills to go forward. 

Q: Share an interesting or little known fact about you or your company:
A:  The Flavor of Ohio is the North Coast's Original gift basket store that had its starting roots in the Power House in Downtown Cleveland. It has gone from Downtown Cleveland to North Olmsted to a studio in Valley View. 

Q: What is one piece of advice/words of business wisdom you would share with our members:
A:  Follow your passion! Stand firm, do your research and build your business with mentors and a support group that shares your vision. 

Q: How long have you been involved with NAWBO?
A:  I joined NAWBO during my first year of owning Flavor of Ohio (2000) and then stepped away but recently rejoined in the spring of 2016.  

Q: What do you enjoy most or find most valuable about being a NAWBO member?
A:  When I closed the retail store in North Olmsted in 2010 and decided to go e-commerce, there was that transition of not having that one on one contact with customers any longer. I was in my own bubble and technology was booming and it was difficult to keep up. There were many times I felt alone and frustrated and needed the help of other business owners who may be facing the same obstacles as me. 

The education and camaraderie of NAWBO members is wonderful and I am grateful for the opportunity to reconnect with an organization that supports the trials and tribulations
of doing business in this changing environment. The resources are truly amazing and I have gained insight from each and every woman business owner that I have been in
contact with.

Q: What is one little known fact about you that others might find fun or interesting?
A:  I have two - I was a District Manager for one of the largest women’s company—Avon. I teach an aerobics swim class in the summer months.  




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Upcoming Program:







The Power of Vision

Tuesday, January 22
5:30 - 7:30p

Event Location:
Deagan's Kitchen & Bar
14810 Detroit Road
Lakewood, OH 44017
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