Use QR Codes to Measure Marketing Efforts
Liz Radivoyevitch, Owner, RAD Graphics Inc.
Why E-Mail Marketing Really Works
The mantra in marketing has always been to measure, tweak & repeat. This is great advice for improving the messaging and reach of your campaigns and pieces. Some channels such as social media and e-mail marketing are easy to measure, but others pose a challenge. How effective is your trade show display, direct mail campaign or even your business card?
Add a QR code and find out.
Quick Reader, or QR codes, are nothing new. They’ve been around for years and have evolved to become a viable - and valuable - marketing tool. When used the right way, they can provide an easy and fast way to measure your marketing by providing...
• Statistics that show the number, geographic location and technology used for each scan.
What can you measure?
Postcards, brochures, promotional items and banner stands are just a few items that can be enhanced and tracked with a QR code. With the ability to re-direct the destination address, your offer or marketing piece can enjoy a long life.
RAD Graphics is using a logo QR code with a changing landing page. Scan it and find out where it goes!