NAWBO Resources - Marketing and Sales

Marketing & Branding Your Image

Helen Eichel, Owner, Imacom Design www.imacomdesign.com   23-Mar-2014

In our “over-saturated, over-stimulated” marketing environment, large brands and non-profits are realizing the effectiveness of storytelling. Learn to create memorable business stories that cut through the clutter. Stories that strengthen our brand, engage customers and help grow our business.

http://youtu.be/xzPOlH2MS-8
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Use QR Codes to Measure Marketing Efforts

Liz Radivoyevitch, Owner, RAD Graphics Inc. www.radgraphicsinc.com   07-Feb-2014

The mantra in marketing has always been to measure, tweak & repeat. This is great advice for improving the messaging and reach of your campaigns and pieces. Some channels such as social media and e-mail marketing are easy to measure, but others pose a challenge. How effective is your trade show display, direct mail campaign or even your business card?

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Why Email Marketing Really Works

Liz Radivoyevitch, Owner, RAD Graphics, Inc. www.radgraphicsinc.com   03-Feb-2014

E-mail marketing can be an extremely effective marketing strategy. In fact, E-mail is 40 times more effective than Facebook and Twitter combined in acquiring new customers, and 91% of all US consumers continue to use email daily.*

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Marketing and Sales Resources


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Public Resources
Marketing & Branding Your Image
Use QR Codes to Measure Marketing Efforts
Why Email Marketing Really Works