NAWBO Cleveland Board of Directors

President - Pat Altvater
AFP Marketing

Pat Altvater is the owner of AFP Marketing, an outsourced marketing firm that uses an integrated approach to marketing and digital product creation to move their clients from subject matter experts to Industry Leaders.

AFP Marketing works with authors, coaches, speakers, professionals, and small business owners who need assistance with digital marketing planning and implementation.
They do everything from video creation, blogging, ezines, and social media to new website design.

What makes AFP Marketing unique is that they also offer a suite of online platforms to allow their clients to increase their visibility and credibility online. This includes their brand, BizTV Shows®, which is essentially an online small business resource in the form of short (2 minute) video segments created by local experts. BizTV Shows® now operates in seven cities, Toledo, Columbus, Cleveland, Akron, Indianapolis, Pittsburgh and Lincoln. Another brand is Soar to Success magazine, a digital monthly publication. Finally, AFP Marketing also owns, a website where their clients can offer online courses.

Pat is the author of the book Choose Success: Ignite the Power Within and is very excited to be leading NAWBO Cleveland during its Power of You year.


President-Elect - Lisa Crilley Mallis
Impactive Strategies

Lisa Crilley Mallis is a certified coach, author, and speaker. She works with focused, successful business owners who are over-committed and still want to achieve more without giving up their nights and weekends.

For over 15 years, Lisa has provided customized, real solutions to everyday capacity building challenges, allowing her clients to accomplish more in less time, while still enjoying their lives. She delivers motivating keynote speeches, leads dynamic and engaging workshops, and creates results oriented coaching programs.

Lisa lives in Chagrin Falls, Ohio with her husband Lou and his dog, Neuton. She loves chocolate, the beach, and country music.

“I am thrilled to serve the membership as a member of the NAWBO board. I gain professional and personal insights each time I interact with these dedicated and motivated women. Joining NAWBO and getting involved with the organization in a leadership role is one of the best business decisions I’ve made.”


Immediate Past President - Heidi Murphy
Warwick Communications

Heidi Murphy is a Principal and the VP of Finance for Warwick Communications. Warwick helps businesses improve their communications through custom voice and data technology solutions including telephone systems, VoIP and IT support and network design. Warwick tailors platforms and applications to the needs of the business while breaking down communications barriers and providing employees with the tools they need and expect in a modern work environment. Warwick provides a custom solution for every customer regardless of their size or industry.

Heidi was introduced to NAWBO during her participation in the Goldman Sachs 10,000 Small Business program and is excited to become more involved with the organization.



VP, Sponsorship & Corporate Relations - Liz Hersh
Hersh PR and Marketing

Liz started her career with a passion for journalism and public relations. She graduated from the E.W. Scripps School of Journalism at Ohio University, and was focused on bringing people together and raising awareness for products and services.

After working in the marketing and PR world for a few years, she realized there was a better way to generate leads and that’s where Hersh PR and Marketing began.

Liz is the founder of Hersh PR and Marketing, a lead generation company based in Brecksville.  Since founding the firm in 2009, she has created a proven system for business growth that ensures clients are visible when and where they need to be.

Under her leadership, the company has helped generate business for companies in a variety of industries including restaurants, retail, professional services and real estate. Liz and her team strive to create campaigns that work efficiently with the resources available – saving client’s time, energy and money.

Originally from Cleveland, she currently resides in Seven Hills, Ohio


VP, Finance - Lynette Begue Lavery
Uniquely Your Image

Lynnette Begue-Lavery, is a Professional Image Consultant and owner of Uniquely Your Image.
She has a passion for teaching others how to maximize their innate energy helping them create their own makeover for success that lets their inner beauty shine.

Combining over 25 years in corporate America with 22 years as an independent image consultant, specializing in skin care and color analysis, she helps her clients build self-confidence with color and style. Lynnette teaches the significance of LIFE Style energy and provides the tools to empower you to create your own unique style.

Lynnette strives to help you discover and understand your inner beauty while emphasizing your natural gifts. The result is the freedom to experience more synergy, success and confidence.


VP, Member Attraction - Jennifer Hockenberry
Western & Southern Life

Jennifer is a Registered Representative with Western & Southern Life who applies her personal experiences from 25 years in financial services along with her passion to help clients navigate through the complex world of small business succession planning, investing, retirement, college planning and life insurance needs.

Whether their goals include preparing for milestone events such as a career transition, divorce, retirement, starting a new business or whether they are simply seeking life, disability income, or critical illness insurance protection, she takes pride in providing superior service and educating her clients about securing their financial future.

Jennifer resides in Independence, Ohio with her husband and two children and she is a Breast Cancer Survivor who is passionate about helping other women who may be facing similar life events.


VP, Member Retention - Betsy Muller
The Indigo Connection

Betsy Muller is holistic coach, accredited Master Trainer and Advanced Practitioner of Emotional Freedom Techniques (EFT); speaker, small business expert and author who has helped thousands of people heal and discover their full potential. In addition to an MBA and 30+ years of business management experience, Ms. Muller is a noted authority on work/life balance and working with the human energy field as a vehicle for conscious empowerment. Betsy is the author of four books, including best-seller Energy Makeover – A Conscious Way to Stay Young, Have Fun and Get More Done! Learn more at


VP, Programming - Jennifer Juguilon-Hottle


VP, Communications - Barbara Daniel
Cleveland Women's Journal